Gran Habano’s newest line, the G.A.R. American Standard, is being geared toward customers that are looking for more affordable options but who don’t want to sacrifice the experience that they have to come to expect from the brand.
The line is a Nicaraguan puro, though the company is not releasing any specifics about the varietals. What has been said is that it is a medium-to-full-bodied profile with “a rich dark chocolate flavor, infused with black peppery notes in the finish.”
It is being offered in five sizes:
- Gran Habano G.A.R. American Standard Robusto (5 x 50) — $5.50 (Box of 50, $275)
- Gran Habano G.A.R. American Standard Gran Robusto (6 x 54) — $6 (Box of 50, $300)
- Gran Habano G.A.R. American Standard Imperial (6 x 60) — $6.40 (Box of 50, $320)
- Gran Habano G.A.R. American Standard Czar (6 x 66) — $6.80 (Box of 50, $340)
- Gran Habano G.A.R. American Standard Grandioso (7 x 70) — $7 (Box of 50, $350)
The line is considered a regular production offering, with the company estimating that production will be about 750,000 cigars per year.
The Gran Habano Debuting G.A.R. American Standard is scheduled to ship to retailers in September. It is being produced at G.R. Tabacaleras Unidas S.A. in Honduras..
The company also noted that it is actively working on bringing new products to the market that will be more price-conscious while maintaining the high quality for which it is known.
Article courtesy of HalfWheel
